This boutique is like a large gallery store, remaining unique and keeping true to its only stocking of the most original and creative designers around the world.
Walking in I straight away noticed the use of white as its main colour, to contrast against the bright circus posters and neone lights. Mainstream and older music played in the store at a generally high volume, so that you could listen pleasantly and still here people speak. There were cabinet displays holding the most beautiful jewellery and white painted wooden shelving holding bags and shoes, creating contrast. The jewellry was presented well but busily, a large number of earrings displayed on a mannequin body for differentiation. The fairground theme was very clear, with quirkly objects placed around the store, such as a vintage carousel horse, fairground prizes and another silouhette of a horse on a wall. Small white lights, held on by wire, provided some on the boutiques light as well as ordinary hanging lights with bright yellow shades. Neon signs and dressing table lights up one wall added even more to the theme, as did the mirrors with stars printed on them randomly. The scarfs were hung all together in one rack, creating a blast of colour and journals were positioned in a rack on a wall, adding to its vintage feel also. The boutique gave a chilled atmosphere and it was easy to look around, the staff proving friendly and unprovoking. I asked one to describe the store in three words, and this is what she gave me:
'individual' 'quirky' 'mainstream'
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