I visited the Urban Outfitters store in Covent Garden, and as soon as I entered I felt how centered it was towards the young generation. Loud, upbeat music played giving a warm welcome and young, well-dressed staff greeted you pleasantly. The store was lit brightly, with shiny wooden flooring. The bottom floor presented menswear, along with books and CD's and other quirky gift objects. This section of the floor had a lower ceiling and was busy but neatly layed out. Large, broad stairs took you up to womenswear, still brightly lit, clothes hung well, shoes presented cleanly and mannequins styled like a classic Urban Outfitters girl. More stairs took you up to more womenwear with the same atmosphere as every other floor. This store was designed like most commercial stores, but with its own style, giving an energetic mood to shop in.
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